Anyone who knows me will tell you that I LOOOOOOOOOOVE music. I swear, if I got a cut you'd see me bleed eighth notes. It seems though that the love of my life, rock n' roll, is a fickle mistress. As much as I love rock n' roll, and as much as I'd love to keep buying music, I simply can not find the justification to do so lately. That made me start to wonder why exactly.
Back in the 80's and 90's I couldn't stop buying CD's. The compact disc was a great invention. It brought crystal clear sound reproduction to my home, and still gave me the collectability of vinyl. Then came a little something called Napster. Actually the personal computer came before, and naturally when people get bored with technology, they find other uses for it. Napster was born out of that boredom. It would be unfair to single out Napster as the harbinger of doom for the music industry and the RIAA, when actually those wounds would be self inflicted. It wasn't Napster that killed the music industry, and it wasn't video that killed the radio star (okay maybe it did, but work with me here). CRAP killed the industry. Downloading was only a symptom. But I'm getting ahead of myself here...
I was a child of the 70's. Growing up in the post Beatles era, I still had somewhat of an embarrassment of riches at my doorstep (thanks largely in part to three older brothers who exposed me to artists I would have never heard of otherwise). Paul McCartney was still cranking out hits, and newer artists such as Queen, David Bowie, and Cheap Trick that were blazing a musical trail for me to follow as I got older.
I still have memories of my picking up a tennis racket, and turning a baseball hat skyward, jumping around like Rick Neilsen. I was never into disco, and I wasn't really angry enough to be a punk, and let's face it I would look HORRIBLE in spandex! Then came the 80's, and a little something called MTV, or Empty V which seems more appropriate. Now the visual became more important. It didn't matter what you sounded like, you just had to look good doing it! There has always been those lesser talents that had ridden the coat tails of their more talented peers, but now "talent" was out of the equation. I knew that things were turning a corner when a little known band in the U.S. (little known is being generous, I STILL don't know who they are) called The Cutting Crew had a #1 Billboard hit with their song "(I Just) Died In Your Arms Tonight" without ever once setting foot on U.S. soil.
The Human League had a hit a few years earlier with "Don't You Want Me Baby", however the sudden appearance of The Cutting Crew threw me for an absolute loop. There have always been one hit wonders in the music industry, however now there was becoming an endless parade of them. Quick hits were the order of the day, and fans ate them up. Then came the 90's and "alternative music". The parade continued, and as fast as grunge rock came, it also went.
Then came rap. I don't want to even go into it right now.
Later in the 90's, people were still buying CD's, and then came Napster. I was never a big fan of Napster, I thought of it more like radio. A good way to preview something before you actually bought it. CD's were still over priced, and in 2000 as a result of an anti-trust action, the big five music companies settled.
http://www.nytimes.com/2000/05/11/business/5-music-companies-settle-federal-case-on-cd-price-fixing.html
Did that bring prices down? Of course not. However this was not the watershed moment that brought the Silver Surfer to the R.I.A.A's doorstep (bit of a nerdy reference I know). The proliferation of the CD-R was. Scarcity was no longer on the record company's side, and we now knew about the rip off. Download, compile, burn. However this brings me back to my original point. It was the CD-R, downloading, or MTV that brought down the industry. It was the countless Cutting Crews, 4-Non Blondes, and Dexy's Midnight Runners of the world that did. CRAP killed the industry. Music became something that was devalued, because much of it was seen as "filler", and not worth paying for. Technology was just a tool, and unfortunately people like Lars Ulrich who had no idea how that technology worked, were at the forefront attempting to kill that technology with lawsuits, and expensive lawyers, instead of responding with quality products at a price people were willing to pay.
Preserving the status quo wasn't the answer. The genie is now out of the bottle. According to the Toronto Star has reported that the industry is "growing" again.
http://www.thestar.com/business/2013/02/26/makes_them_want_to_shout_music_industry_revenue_up_for_first_time_in_years.html
Yet am I the only one not dancing Gangam Style? If the industry ever wants to correct their grievous wrongs, they need to start running their companies like an actual BUSINESS. There are now more avenues for artists to get their music to the people. The major labels are becoming less important, yet they didn't have to be. As for me, I keep saying give me something at a decent price, that sounds melodious to my ears, and I will buy it. I'm willing, just make me ABLE.
Well, that was part one. Check back for more music related ramblings very soon.
